Cristal Festival - Tell me what you see...

Being TBWA

Art Director, Thomas Yve

Creative Directors, Alasdhair Macgregor Hastie, Thierry Buriez

 

 

The briefing : Every year, Cristal Festival organizes a Poster contest. "The artwork must be creative and symbolize values of the event and the advertising industry at large. Do not use any visual which might reflect negatively on the image of the ski resort (such as plaster casts, blood, traffic signs...). The artwork must integrate the mountain environment and the resort brand name."

 

Our solution : How about imagining the way mountains are seen by the different professionals of our Advertising industry?